Schiller’s spin on App Store issues ignores real complaints
November 23rd, 2009 | by Chris Foresman
Phil Schiller, Apple's senior vice president of worldwide marketing, has made another attempt to address numerous complaints about the precarious iPhone App Store approval process that have circulated in the media recently. Schiller's point of view is that the approval process is valuable to developers and consumers, and that Apple is trying to "learn and improve" upon the process. That's more or less what Schiller said in when he addressed these issues over four months ago, though we have no evidence that any significant improvements have actually been implemented.
In an interview with BusinessWeek, Schiller attempted to explain away the problems by noting that most rejections, about 90 percent of them, are for technical issues. This includes bugs, use of unaproved APIs, or unexpected behavior, Schiller said. He further said that developers are "generally glad" to have this safety net that the review process provides. However, not all bugs get caught, so how much a benefit this is for most developers seems a matter for debate.
You must be logged in to post a comment.